"Fanta For The Funny" Vine Series
Fanta · The Social-First Era · ~2005 -- 2015
First-ever video series made entirely of Vines. A collective of funny 6-second moments, featuring a team of Vine-stars + comics to set the tone for the user-generated Vines submitted to the show's editors.
A highly engaging social content campaign with a UGC call-to-action and feedback loop for generating more content, and extending the series. We produced 5 episodes of original content and a recap/best of, which plays here.
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.