Essays, arguments, and the occasional LinkedIn post that turned into something longer. These are the ideas I keep coming back to.
June 2026
The magic was never the model -- it's everything you build around it. Ten durable principles for designing AI agents, and why the harness is the real work.
Originally on LinkedIn
Read →July 2026
There's a question showing up in pitch rooms that's making agency people twitch: how many AI agents does your company have? The industry thinks clients are asking the wrong question. They're not. Anything countable is in-houseable -- and the agencies losing this pitch are the ones answering with a number.
Read →2026
What happens when creative quality decouples from production cost? When a three-person team with AI infrastructure can produce what used to require thirty? The economics of creative production are rewiring themselves, and most agencies haven't noticed yet.
Coming to this site soon →
2025
In theater, "putting it on its feet" means moving from the table read to the stage. Most organizations spend too long at the table. The work gets real when you stand up and do it in front of an audience. That's true for plays, products, and AI adoption.
Coming to this site soon →