360i Content Reel 2014
360i · The Social-First Era · ~2005 -- 2015
2014 reel comprised of content production I produced directly or supervised as Executive Producer and Head of Content Studio at digital agency 360i -- particularly the work for Oscar Mayer, Ben & Jerry's, and NOLA Tourism.
Content included premium web-series, TV / broadcast commercials, social posts, and micro-content for 360i's clients.
Additional, notable work includes Mamming, Oreo's 2014 Super Bowl Tweet that was "heard" around the world, and Mattel.
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.