Oreo Super Bowl Blackout Tweet
Oreo · The Social-First Era · ~2005 -- 2015
Real-time creative landmark
Case study video sharing the simple story of a single Oreo tweet that filled the darkness of the Super Bowl blackout in 2013
Agency: 360i
Creative Director: Mike Nuzzo
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.