Dentyne "Split2Fit" Shorts
Dentyne · The Social-First Era · ~2005 -- 2015
Animated series created for Dentyne's Split2Fit campaign to introduce a new pack which splits into two smaller packs, so it can 'fit almost anywhere' -- which, of course, we had a lot of fun with.
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.