Hanes X-Temp Vine Campaign
Hanes · The Social-First Era · ~2005 -- 2015
Hanes X-Temp 'Stress Test' web series starring Logan Paul, compilation of best Vines
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.