Coca-Cola Freestyle x Zach King
Coca-Cola · The Social-First Era · ~2005 -- 2015
Executive Producer, Content at 360i. Growing Coca-Cola's Freestyle social channel with surprising videos created by the now infamous creator and illusionist Zack King.
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.