360i Studio Production Reel 2014
360i · The Studio Years · 2015 -- 2019
Here's a sizzle reel of content created by the internal production Content Studio under my leadership @ 360i, digital agency in NYC.
This reel is comprised of work created directly by internal content producers + artists, and hybrid work in which Studio team drove the creative development + led the execution of the work, hands-on, while partnering with external, specialty talent or production / event companies, for scale.
Work includes examples of live action / narrative commercials, long + short form, TV and web, as well as social / micro-content production including Vine, Instagram and YouTube video series, product photography posts + series, stop-time photo animations, illustrated opens and motion graphics.
Four studio builds -- 360i, then Viacom, R/GA, and BBDO Atlanta -- inside the biggest agency structures in the business, during the era of traditional big-idea production: network TV, Super Bowl spots, the polished end of the craft. Same core problem every time: how do you build a creative production engine inside an organization that wasn't designed for one?