Auto Trader "My Car My Way"
Auto Trader · The Social-First Era · ~2005 -- 2015
360i Studio produced film for Auto Trader's "My Car, My Way" in 2014, hosted online on the campaign microsite and the site and YouTube channel of influencer and star, Laina, whose character takes the Auto Trader's car shopping site features to a whole new level of use.
Production partner East + Pleasant, and edited by Studio's Daniel Debiasi, colored by Cris Benitah.
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.