Oscar Mayer P3 :15s
Oscar Mayer · The Social-First Era · ~2005 -- 2015
Spots for Oscar Mayer's new meat-and-cheese-on-the-go "P3" as part of the product's introduction in 2014. "Serious Protein Formulations", a series of :15s (strung together, here), created for TV, the product site, and social channels. And, "Shake" -- we found this hilarious dude who put the product to a real man's taste test, and this "how-to" video on YouTube
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.