Oscar Mayer "Good Sandwich Making"
Oscar Mayer · The Social-First Era · ~2005 -- 2015
No matter how you like it -- saucy or spicy, as an afternoon delight or midnight snack, at home with a loved one or at the office with a colleague -- get into some great, great sandwichmaking. Everybody's doing it.
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.