Fisher-Price "Moments" Facebook App
Fisher-Price · The Social-First Era · ~2005 -- 2015
Facebook app helping parents capture and share parenting moments.
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.