Facebook Manners
Big Fuel / YourTango · The Social-First Era · ~2005 -- 2015
What life might be like if Facebook existed in the 50s. A bright example of Big Fuel Original Content, a relevant highly liked + watched video we released on Facebook, of course. Produced in collaboration with online publisher YourTango, created entirely by their most extraordinarily multi-talented, in-house filmmaker Kevin Osgood, who set designed, directed, shot, acted, and edited this timely piece.
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.