Street Grace "Gracie" Bot
Street Grace · The Studio Years · 2015 -- 2019
UPDATE: ATLANTA ADDY WINNER, "BEST OF SHOW" 2/2019
We worked with Street Grace, a not-for-profit organization in ATL to help stop the demand in our communities that feeds child sex trafficking.
There are already intervention programs designed to lure would-be traffickers into conversations with fake children — who are really agents, intercepting these calls, and leading the callers to find help.
We created a bot to replace this effort — and to scale to more profiles, more cities, more states — to protect in the same effort not just one, but many communities.
An amazing use of an emerging technology, bringing more good into the world by filtering out some of the bad.
Created for Street Grace by BBDO Atlanta.
Four studio builds -- 360i, then Viacom, R/GA, and BBDO Atlanta -- inside the biggest agency structures in the business, during the era of traditional big-idea production: network TV, Super Bowl spots, the polished end of the craft. Same core problem every time: how do you build a creative production engine inside an organization that wasn't designed for one?