Sanderson Farms "Pricey Gift" :15
Sanderson Farms · The Studio Years · 2015 -- 2019
BBDO ATL. written and creative directed by CDs Mike Hanley and Patrick Lindsay, CCO Robin Fitzgerald, and produced by the incredible NY-producer, Jenny Russo.
Four studio builds -- 360i, then Viacom, R/GA, and BBDO Atlanta -- inside the biggest agency structures in the business, during the era of traditional big-idea production: network TV, Super Bowl spots, the polished end of the craft. Same core problem every time: how do you build a creative production engine inside an organization that wasn't designed for one?