AOL Latina
AOL · The Social-First Era · ~2005 -- 2015
By 2010 at Big Fuel we had produced, shot and edited more than 35 live concert / music videos for AOL Latina.
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.