Big Fuel "A New Seat At The Table"
Big Fuel · The Social-First Era · ~2005 -- 2015
Animated promotional video for social media agency, Big Fuel, comprised of hand-drawn cells and photo stills, illustrated and edited by SJ Deluise.
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.