WhatTheFight.com
NBC Digital Studios · Broadcast · 2005 -- 2008
"The raddest site for costumed animal fights on the web"
Interactive site and videos showing more than 200+ fight combinations, each with its own unique fight-result video, each shot on location throughout NYC and the tri-state area -- Coney Island, East Village, midtown and uptown, parks, alleys, even cornfields, in fountains, and in a bowling alley in NJ.
Choose your animal - one of 8 martial artists, choose your weapon, and challenge your friends... whatthefight.com, on web and mobile.
One day the world will get a chance to appreciate this game, and the immense work it took to pull this off....
Co-produced with J. Crowley, Directed and DP'd by me
2005 at NBC digital studios
NBC Universal, in the years when television was still the biggest stage there was -- and the internet had started knocking. Long-form craft meeting network scale, and the first experiments in what came next.