R/GA Content Studio 2016 Reel
R/GA · The Studio Years · 2015 -- 2019
R/GA's state-of-the-art Content Studio in NYC consists of nearly 100 creative producers and artists making a wide range of video, photos, audio, design and motion graphics tailored to clients' needs.
We take an iterative approach to our work, prototyping as we go not only to make the work better, but to validate and refine the underlying idea. And we work with the best talent for the job, partnering with best-in-class directors and production partners.
Content Studio in-house talent includes shooters, editors, designers, animators, and hybrid specialists, with producers and business managers guiding the development of creative for broadcast and web, all working together to produce impactful work of the highest caliber. Ideating and executing under one roof makes it even easier for teams to collaborate and get to the right creative solutions faster.
Four studio builds -- 360i, then Viacom, R/GA, and BBDO Atlanta -- inside the biggest agency structures in the business, during the era of traditional big-idea production: network TV, Super Bowl spots, the polished end of the craft. Same core problem every time: how do you build a creative production engine inside an organization that wasn't designed for one?