Power Wheels UGC TVC
Mattel / Power Wheels · The Social-First Era · ~2005 -- 2015
Power Wheels "Make Your Kid Freak Out!" campaign.
UGC (user generated content) sourced TV and web commercial made for Mattel's Power Wheels brand. Most of the footage was shot on cell phone camera (Samsung Galaxy Note 4)
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.