McDonald's: A Conversation with Chef Dan
McDonald's · The Social-First Era · ~2005 -- 2015
While at Big Fuel, I interviewed McDonald's very own Executive Chef onsite at the annual McD's convention in Florida, to illustrate to consumers how natural and fresh the ingredients are, and how there are options for children on the menu beyond french fries and soda.
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.