LOOP Ad Campaign
Loop · Sageworx · 2019 -- Now
The first brand campaign for Loop, the innovative global brand that's elevating earplugs to earwear.
PDA delivered strategy, creative development, production, and media planning & buying for the campaign — with SGWX providing production support, from planning through the final delivery of nearly 1500 unique media assets.
Loop is a hearing protection brand that wholeheartedly supports everything we love that's loud in life: live music, energetic bars, bustling cities, sweaty fitness classes, motorsports, whatever.
SHUT UP NOISE/TURN UP SOUND urges us to celebrate sound while defeating its enemy, noise, through Loop acoustic filters engineered for a variety of everyday environments.
Sageworx is the current peak. An AI-forward creative curation -- 120+ members, four continents, no holding company. AI as infrastructure where it earns its place. Senior human judgment everywhere it counts.