Huru Humi Interactive Movie-Maker
Huru Humi · The Social-First Era · ~2005 -- 2015
Virtual world and movie-maker site created for Huru Humi interactive toys with illustrator and animator SJ Deluise and GorillaSpot.com, while at Big Fuel. 2009
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.