HoneyBaked Ham "KellyBaked" :30
HoneyBaked Ham · The Studio Years · 2015 -- 2019
amazing creatives, great concept, great partners. my favorite spot of the year in 2018, of all the ones we made — and the first one in ten years for this brand, the Honey Baked Ham Company.
Nobody wants a KellyBaked Ham. Not even Kelly.
Agency, BBDO Atlanta. Writer Emily Miller, CDs Patrick Lindsay, and Danny Corrales, and CCO Robin Fitzgerald. Producer, Renne Royal. Production, Bob Industries. Director, Harry Cocciolo. Food shots, Canteen. Editor, Jeff Jay.
Four studio builds -- 360i, then Viacom, R/GA, and BBDO Atlanta -- inside the biggest agency structures in the business, during the era of traditional big-idea production: network TV, Super Bowl spots, the polished end of the craft. Same core problem every time: how do you build a creative production engine inside an organization that wasn't designed for one?