Ford: The Road Show
Ford · The Social-First Era · ~2005 -- 2015
NBC Digital Studios proof-of-concept for a traveling talk show for Ford Motor Company, starring comedian Michael Weingartner and SNL star Kristin Wiig.
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.