Verizon "Data Dunk" :30
Verizon · The Studio Years · 2015 -- 2019
Draymond Green played a large role for the Warriors in 2016 and even worked with Verizon in this ad to promote their Dunk Data contest.
Verizon created a promotional data contest to pair with the NBA Playoffs and Finals. Each Verizon customer can sign up and choose six NBA players for their team. Each time one of their players dunk, they accumulate dunk points. And dunk points unlock free data.
Directed by Tim K
Production Company: Bullitt
Agency: R/GA
Four studio builds -- 360i, then Viacom, R/GA, and BBDO Atlanta -- inside the biggest agency structures in the business, during the era of traditional big-idea production: network TV, Super Bowl spots, the polished end of the craft. Same core problem every time: how do you build a creative production engine inside an organization that wasn't designed for one?