Charging the Music
Vevo / Colgate · The Social-First Era · ~2005 -- 2015
Vevo's 'Charging the Music' web series for Colgate, created and produced by Big Fuel.
Featured artists: Orianthi, Miguel, Debi Nova, Neon Trees, Boy Likes Girl
Big Fuel, then 360i, during the years social-first creative went from experiment to proven model. Oscar Mayer, Oreo, NOLA. Multiple Cannes Lions. The era that proved branded content could be culturally relevant, not just brand-safe.